The Struggle Is Real: Marketing in the Cannabinoid World

In a world increasingly hungry for natural wellness alternatives, cannabinoids like CBD, CBG, and THC are gaining traction fast. But for those of us creating and selling these products — even with the purest intentions and the cleanest formulations — the path to reaching customers can feel like navigating a maze in the dark.

We’re not just talking about typical business hurdles. Marketing in the cannabinoid space means existing in a gray area — where regulations are inconsistent, social media platforms are hypersensitive, and language is scrutinized to the letter. At Luce Farm Wellness, we’ve been walking this fine line for years, and we want to share what that looks like behind the scenes — along with 50 verified customer testimonials that remind us why we do what we do.

Why It’s So Hard to Market CBD, CBG, and Other Cannabinoids

1. We Can’t Make Claims — Even If They’re True

FDA regulations prohibit CBD brands from making any medical claims. That means we can’t say that our products “help with anxiety” or “reduce inflammation” — even when we hear it from customers every day.

We can’t advertise that our CBD helps people sleep, even if 90% of our Sleep Gumdrop buyers tell us they’re finally getting through the night. We can’t mention pain relief, even if we see reviews from customers who’ve found more relief in our salves than in years of prescriptions.

The result? We let your voices speak for us.

30 Voices. 30 Stories.

Here are 30 customer testimonials that tell the real story of how cannabinoids are helping people and pets live fuller, calmer, more comfortable lives.  

Sleep Support

1. i love these! i have a subscription for these as well as the strawberry cbg gummies. I take 1-2 in the evening about N hour before bed. they taste great and don't give me weird dreams like some other sleep aids.

• These gummies put me to sleep fast! No tossing and turning and ruminating for hours.

• I tried these gum drops a few days after having total knee replacement. Right after surgery, I could only get 15-20 minutes of sleep at a time before waking up with pain. Once I tried these, I could get 8 hours of sleep before the pain returned. Have been using these for several nights now and feel much better. It lasts exactly 8 hours so don't go to bed too soon. I am able to get up in the middle of the night to go to the bathroom then fall right back to sleep. I refused to take the Oxycontin that the doctor gave me as I watched a friend get hooked on it. If you are a local to Killington, I recommend stopping by their store and talk to the owners as they are very helpful.

• Since I started taking the elderberry gummies I sleep better and have less back pain.

• I tried these as a sample at smugglers notch community fair. I immediately bought a small bag of these, and the sleeping ones (absolutely AMAZING) Before I ran out of the small bag, I subscribed to both the strawberry(cbg) and the cherry(CBD). These are so good that I have to keep myself from eating them all the time. I take one when I am stressed do feel like it helps. It’s not like an obvious calm that makes you feel out of it or anything. I even forget that I took one, until I realize that I am not clenching my jaw. Highly recommend Luce Farms!

• I’ve always had a hard time drifting off to sleep! I would lay there for hours thinking and tossing and turning. Now I fall asleep within minutes of taking a gummy.

• I will never be without a jar of these Hemp and Cherry Infused Sleep CBD gumdrops. They really help me fall asleep and stay asleep, plus they taste amazing!

• Excellent experience! I use 1/2 dropper full (.50 ml) along with an equal amount of the CBD Oil each night. It has helped me sleep better than anything I have tried.

• I really love this product. It contains just enough of what I need to get a good nights sleep, without feeling foggy in the morning!

• My daughter and I have been using the Sleep Gumdrops since they came out. They are now a staple in our house. Not only do we both get the benefit of the CBD but the melatonin has helped us both on many nights when struggling to fall asleep. We both sleep well and wake up with no hangover effects like some melatonin products can leave. Incredibly thankful we found these!!
  
  

Pain & Inflammation Relief

1. I tried these gum drops a few days after having total knee replacement. Right after surgery, I could only get 15-20 minutes of sleep at a time before waking up with pain. Once I tried these, I could get 8 hours of sleep before the pain returned. Have been using these for several nights now and feel much better. It lasts exactly 8 hours so don't go to bed too soon. I am able to get up in the middle of the night to go to the bathroom then fall right back to sleep. I refused to take the Oxycontin that the doctor gave me as I watched a friend get hooked on it. If you are a local to Killington, I recommend stopping by their store and talk to the owners as they are very helpful.

• This is a staple in our home and the go to for our aches and pains. It has made so much difference with my back and wrist pain. So happy I found it!!

• Fantastic!!! I'm closing in on my seventy birthday.knee pain for the last year has restricted my life activities considerably,until I started using the gummies with elderberry. I've been able to regain my activities 90%,still need a new knew.These gummies have been a life savior.thank you.

• I was introduced to the Luce Farms Warming Rub a few years ago now, and being a fan of arnica gel, it wasn't hard to give it a try. I have arthritis and degenerative discs in my lower back and the rub has become my go to pain relief on a daily basis. I love it! My husband uses it too.

• I've been using Luce Farm CBD for a while now and it's always a reliable source of relief from anxiety and knee pain.

• I have sciatica pain and rub the balm on my lower back and hip joints nightly.

• I use this oil daily to help with anxiety and knee pain. I'm very thankful for the responsible way it's prepared and for the folks who are dedicated to making a difference in the lives of those they serve.

• I have rheumatoid arthritis. I take some pretty strong pain meds that sometimes don't touch the pain. This does! It is amazing! I stumbled upon your booth at a Farmer's Market and will be a forever customer. I can't thank you enough for the mobility I get from your Hemp-Infused Balm. I use it, my husband who drives a truck for a living uses it as well. It has helped him a great deal as well.

• This stuff is great! Its as good as getting a cortisone shot in my knee! Would recommend it to anyone with joint pain. Great product!

• Skied 111 days this past winter. Never would have made it without this balm and it’s amazing pain relief.

Stress & Anxiety

1. I've been using Luce Farm CBD for a while now and it's always a reliable source of relief from anxiety and knee pain.

• I love this stuff. I struggle with anxiety and stress, but I’ve noticed a big difference in how I feel since using the CBD honey everyday. I put it in my coffee every morning and also take another teaspoon in the afternoon. CBD really works!

• I went from struggling with massive anxiety and having panic attacks to being able to manage my symptoms better with this stuff. I combined it with the dose of CBG oil for additional benefits. Coming from Luce, you know it is quality!

• I love this CBD oil! A good friend on Nantucket introduced me to it as she had learned about it from her Chiropractor. We both feel a reduction in our anxiety from the stress of our lives. Thank you Luce Farms! ♥️

• I use this oil daily and have for a few years - it has allowed me to stop taking a prescription for anxiety/depression and pain relievers for my knees.

• This CBD oil is magical!! It’s the 3rd CBD full spectrum oil I’ve tried to help me with terrible anxiety and insomnia over the last 6 months..I thought I was going to lose my high intensity job because I was coming into work with 2 to 3 hours of sleep looking and feeling like a zombie, having terrible brain fog and trying to perform at the highest level strategically with some of the most intelligent, high powered CEO’s in the world and let’s just say I was performing like a pile of poo lol.. then my mom introduced me to your product in Glens Falls NY and I was giving you the benefit of the doubt mainly because I’m a huge fan of anything and everything coming out of VT and well I was in a pretty bad shape physically and mentally from poor sleep, the first night I took it I really needed sleep so I took a couple of CBD gummies and combined that with a full dropper under the tongue - I slept 8 hours straight, no wake ups!!! First time in awhile I felt normal, no bags under the eyes and I had my energy back!! I’ve been on this CBD for the last two weeks. This past week was the first week that I’ve slept five days in a row like a normal person. My performance at work has been incredibly better and noticed and I’m quite simply amazed with your quality! In fact, I’ll be stocking up on your products today - super happy customer here!!

• Picked this up at the CBD store near Waterbury VT. I was worried it wouldn’t work and I’d be out the money but I am blown away by how effective this product is. I’m planning on restocking because I’ve been using it twice a day topically and it’s made a huge difference in my anxiety/depression. I really hope it continues to help as much as it is since I started last week. My family notices how much calmer and more relaxed I’ve been and I’m enjoying being able to really laugh and play with my kids instead of pretending to enjoy it while thinking of and feeling guilty for the 100 other things that need to be done or are falling behind. Thank you for this. It’s a wonderful tool against anxiety.

• This is the BEST CBD oil. I have toruble swallowing food due to a very rare disorder. Ever since I have been using this CBD oil my anxiety has improved and it helps me swallow food.

• Use it everyday for relief of my anxiety.

• Luce Farms CBD oil is the first one my daughter and I have found great results from. I use the oil to help me sleep better at night. I have slept more deeply and without waking up intermittently at night. My daughter has had felt less anxiety as well using this product. I have tried 2 other brands of full spectrum CBD oil and have not felt the benefit of the oil. I just purchased the balm for my husbands aches and pains. I am looking forward to reporting on what I am sure will be positive results.
  
  

For more reviews please see the product pages of our website!

Why We Keep Sharing Your Stories

We’re passionate about cannabinoid wellness because we’ve seen what it can do. But the truth is, we can’t always say it out loud. We walk a line every day between transparency and compliance — trying to share the truth without crossing regulatory lines.

Your stories help us bridge that gap. They help others find hope. They help us grow responsibly, authentically, and in line with our values.

And when we see how you (and your pets!) are sleeping better, moving more freely, and living with more ease — that’s what keeps us going.

What You Can Do to Help

• Leave a review if our products have helped you. It means more than you know.
  
  
• Share your story with friends and family who might benefit.
  
  
• Support small, transparent, and farm-based brands who are doing the hard work every day.
  
  

We believe in the power of plants. We believe in the power of people. And we believe that change — even slow, regulated change — is coming.